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Microsoft to Sell Razorfish Ad Agency

Monday, June 29, 2009 at 12:00:00 AM




Big news in the digital marketing and interactive space. Reports are swelling that Microsoft will be selling Razorfish Media, a brand many analysts once saw as Microsoft's future in social media.

From Forbes: Microsoft to Sell Razorfish

Rumors say that Publicis is considering the purchase....

NOTE: Article text has been summarized. Click here for the entire post.

Has Our Infatuation With Michael Jackson's Death Gone Overboard

  Statistics from Twitter show the 30% of their online volume was related to MJ.

Friday, June 26, 2009 at 12:00:00 AM


Interesting statistics were released following Michael Jackson's death:

- 30% of Twitter's volume was related to Michael Jackson's heart attack
- Yahoo set an all-time single daily high on the day of his death
- Facebook was the leading source of information about his passing
- Jackson’s Wikipedia page logged 1.8 million visitors on Saturday, compared to its daily average of just 20,000.

From Mashable

...

NOTE: Article text has been summarized. Click here for the entire post.

Facebook to Back-off on Privacy Settings

  Move is a boon to marketers; but will the public appreciate it?

Wednesday, June 24, 2009 at 12:00:00 AM




In a surprise move, Facebook announced they'd be removing several well-known default privacy settings. These changes should be  popular to marketers looking to mine information, but could risk alienating users who joined Facebook because of its strong privacy reputation.

From NY Times: Facebook removes default privacy settings

Since Facebook was launched, the following items could only be seen by "friends" by default:

- Status Messages
- Photos
- Videos

That's changing now. We'll wait to see the reaction by the public.
...

NOTE: Article text has been summarized. Click here for the entire post.


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