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The Friday Five: Advertising Fail and Gamified Exercise

Top 5 Favorites of the Week

April 04, 2014

With April Fools and Opening Day for Baseball happening this week, there were a lot of great things circling around the social media world. Here are our favorites of the week.

What will social media's giants look like in 5 or 10 years?

Social media has completely taken over in the past 5 to 10 years. Think about it, 10 years ago Facebook was still in Mark Zuckerburg’s dorm room. Now if you don’t have a Facebook people think: “Wow, I wish I had that kind of willpower but I’m incredibly nosy.” It looks like social media is going to shift into virtual reality. Because why have coffee in person when you guys can just meet up in the virtual reality coffee shop?

In all seriousness, social media has changed so much over the past few years that it’s going to be almost impossible to predict. We’re looking forward to see what it has in store.

Ford's Great Parody of Cadillac's Latest Rich-Asshole TV Ad

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Ford for the win. When I first watched the Cadillac commercial I thought that they were kidding (maybe they are.) Either way, Ford made an awesome rebuttal modeling their commercial exactly off the Cadillac one. Cadillac definitely needs to take it down a notch or maybe twelve.

Alternate Reality Game Will Turn You Into a Fitness Maniac

Finally! They’ve taken gamification to a whole new level and incorporated exercise into it. Pretty much everyone can agree that the treadmill should be renamed the dreadmill and running outside can be hard without some motivation. The folks over at Run an Empire have made a competitive game out of your daily run. It’s basically an app version of the strategy game Risk and instead of on a board you play it in real life. The only way to conquer territory in this game is by running around it with your own two feet. Time to get those sneakers out.

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How the U.S. Built the World’s Most Ridiculously Accurate Atomic Clock

I have a watch, a computer and a cell phone. Somehow, they all mysteriously say a different time and I’m never quite sure which one to believe. So I checked, and my phone was right because it’s synced with the National Institute of Standards and Technology (NIST) clock in Boulder, Colorado. They just launched their newest clock called the NIST-F2 atomic clock which has been in the works for over 10 years. “NIST-F2 is accurate to one second in 300 million years,” said Thomas O’Brian, who heads NIST’s time and frequency division. It makes me wonder who makes the call on the correct time and how they even know if it’s incorrect. Don’t worry, I won’t get all philosophical over here (what makes a duck a duck or whatever…)

Spy Toolkit: The Coolest Espionage Gadgets Throughout History

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Apparently James Bond isn’t the only guy who gets awesome hidden gadgets. This infographic shows that spy’s have been around since the Ancient Greeks and they’ve only gotten sneakier. My personal favorite is the lipstick pistol, a 4.5mm firearm hidden inside a lipstick tube and so endearingly nicknamed the “Kiss of Death.”

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