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INFOGRAPHIC: Grow Your Business with Social Media

Mashable is looking for America's Most Social Small Business and we're here to help!

February 14, 2014

Social media is big for small business. Online engagement offers brands an array of opportunities to connect to customers, build strong relationships, and convert new fans.

Mashable agrees. They’ve announced “America’s Most Social Small Business” contest with Capital One Spark to find the most social small business in America.

Cap One Small Biz

Companies have until the February 17th deadline to nominate a brand or submit their businesses on Mashable’s site. The prompt jokes that “all short-answer questions are limited to 500 characters, so keep your responses concise (which should be a breeze — after all, you've mastered Twitter's 140-character format, right?).”

Winners will receive a special profile on Mashable featuring their business and some serious bragging rights. There are only a few days left to enter, so spread the Valentine’s day love and nominate your favorite small business.

How Scoring Works

Does your business have what it takes?

  • Round 1: Performance on Twitter, including number of followers/RTs, engagement, wittiness, etc. Engagement will be weighed against total volume of followers, so as not to punish businesses with smaller followings.
  • Round 2: Facebook performance, including number of fans, quality and ratio of interactions, evidence of customer service, effective contests and sweepstakes, etc.
  • Round 3: Use of visuals/imagery — this round will focus on how each brand utilizes visuals, including platforms such as Instagram, Pinterest and YouTube, as well as how the business incorporates visuals into its social media presence in general.
  • Round 4: Brand voice — we'll look at how each brand has developed its online voice, including cohesiveness, humor, engagement, uniqueness, etc.

Finalists will be selected at Mashable's editorial discretion and they’ll be announcing the winner on March 18th. Spread the word with hashtag #SocialSmallBiz, and follow along at @MashBusiness and @brandlab.

In light of the contest, we at MTC have pulled together some of our tips and tricks for how to get your business started on social media.  

Smallbiz -sm -infographic


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