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Building a Website that Works For Your Users: Part IV

Content Marketing and A/B Testing

October 08, 2015

One of the most important components to getting your new or re-designed website "right" is knowing how to correctly market it. In Part IV of our blog series, we wrap things up by talking about a few content marketing and A/B testing tips that will help you to get it right the first time.

Building a Website that Works for Your Users: Part III

SEO - Getting Better Traffic Through Search Engines

September 29, 2015

Your website can have the best user flow, effective calls to action and the right color theory but without a strong use of key words and Search Engine Optimization, it might never be found! Read Part 3 of our 4-part blog series to learn how to make the most of your keyword choices.

Building a Website that Works for Your Users: Part II

Color Theory

September 16, 2015

Picking the right colors and design for your website sounds simple, right? Wrong. Creating an accurate look and feel of your brand with your website involves everything from brand identity to psychology. But worry not, we have outlined some tips on how to apply color theory to building the right website for your users.

Building a Website that Works for Your Users: Part I

User Flow and Calls to Action

August 26, 2015

Without a good plan or forethought, a website can easily devolve into a mess of jumbled pages. When visitors arrive at disorganized websites, if it is not clear where they should go they usually leave after browsing a few pages. Which is why the MTC team has decided to put together a 4-part blog series on important areas to focus on while designing your new website or app.

Vision to Reality: The Importance of Contractor-Client Communication

August 20, 2015

At MTC we believe that our client experience is the most important interaction that we have on a daily basis. When developing websites and applications, we continually strive for a remarkable client experience. We are fortunate enough to have had such successful interactions that one of our clients eventually transitioned into an equally successful employee. Being that he has had the opportunity to have the unique perspective of both an MTC client and employee, we asked him to detail the process of what it is like to be a client of ours.

The Quantified Self

Building a Better You Through Data

August 13, 2015

Big Data has become an increasingly trendy topic, from fitness bands that test heart rate and steps taken to stress apps that help maintain a "zen" mindset. With all of these excess apps now becoming popular - which ones can provide the right data for you?

The (new) Anatomy of an Online Store

August 03, 2015

The evolution of internet marketing and branding have come a long way over the last 20 years. From data overload to simple, streamlined interfaces, the successful behemoths have evolved right along with it. However, former industry powerhouses, like Yahoo.com have been floundering to maintain prominence. Is it too late for these lagging companies, or can a few adjustments help them regain much needed market share?

Preventing the Summertime Slump

setting your team up for success through vacation season

July 27, 2015

Most people view summertime as the perfect opportunity to take time off from work and decompress. Whether you are jet setting down to the Caribbean for a tropical weekend, or your sights are set for a camping weekend in Maine, there is probably one person who will be less than exuberant about your travels . . .  your Project Manager.

UX and UI - there's a difference?!

July 21, 2015

Two acronyms have gained prominence with the rise of technology and designing for devices - UX and UI. So what are UX and UI? Given how these two terms are used interchangeably in almost every job posting and LinkedIn profile, it can come as a surprise that they are not the same thing. . . . . .

Designing with Data in Mind

Tricks to designing beautiful interfaces built to display large amounts of data

July 14, 2015

Data is the driving force behind any mobile or web application. But how do you create beautiful, functional user interfaces that present a large range of data? At MTC we work with a number of healthcare and retail companies, two industries in which enormous amounts of data are collected, so this question is one we must answer often. Unfortunately, there is no single answer for designing the perfect interface for big data, but there are a number of things to consider when designing interfaces to handle such a wide range of information.

MTC Selected as 2015 MITX Awards Finalist

Vocoli Ideation Software Recognized for Outstanding Achievement

April 22, 2015

Massachusetts Technology Corporation (MTC) is proud to announce its idea and suggestion platform, Vocoli, has been selected as a finalist for the 19th Annual MITX Awards in the Best Work Productivity Technology category. Held annually by the Massachusetts Innovation & Technology Exchange (MITX), the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.

MTC Named Among Best Boston Developers.

March 12, 2015

It is a proud moment here at Massachusetts Technology Corporation. Last week we were named one of the top web design firms in the Boston area by the independent research firm Clutch.

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