
Building a Website that Works for Your Users: Part III
SEO - Getting Better Traffic Through Search Engines


Your website can have the best user flow, effective calls to action and the right color theory but without a strong use of key words and Search Engine Optimization, it might never be found! Read Part 3 of our 4-part blog series to learn how to make the most of your keyword choices.
What is Search Engine Optimization?
Explore what SEO means and how to utilize it for your websites.


How do you get your site to the front page of search results? Unless you’ve been under a rock, you’ve heard the term Search Engine Optimization, or SEO. SEO is the process of generating traffic from the “free,” “organic,” or “naturally” on search engines, such as Google and Bing to increase your visibility.
Umbraco for Noobs Part II: Time to Get Technical
Now that we’ve discussed the basics of Umbraco, it’s time to dig deeper to see what really makes it tick.


There are plenty of CMS’s, so it’s natural to ask, “Why this one?” Umbraco gives us plenty of reasons to believe it’s one of the top ones available.
Umbraco for Noobs Part I: The Overview
Umbraco is a customizable, adaptive Content Management System that allows end-users to build and grow content on their sites, without having to worry about layout and coding.


We’ve discussed Umbraco while sharing our adventures in the technology world. But what is it? We decided it’s time to give you the low-down on one of our favorite tools in helping our clients develop content, drive user engagement, and increase credibility to their customers.
In this first segment of this three-part series, we’ll give you a basic overview of the Umbraco software.
A Labor Union Engages its Membership via the Web
MTC builds a new look and a membership portal for IATSE Local 481 New England, Studio Mechanics


Connecting, organizing and mobilizing stakeholders with varying goals can be a challenge. But with a partnership between IASTE Local 481 and Massachusetts Technology Corporation, the right team was in place.
IATSE481 New England Studio Mechanics is a regional local of the International Alliance of Theatrical Stage Employees. It includes members from Maine, Massachusetts, New Hampshire, Rhode Island and Vermont who work on TV commercials, movies and films with wide ranging fields such as such as gaffers, set construction, costume design and sound.
The local works hard to ensure members are employed, educated and active in the community, but their outdated website was holding them back. This is where MTC stepped in.
A New Look for Technical Assistance Collaborative
MTC worked with this national nonprofit to build uniformity in their offline and online assets, and install the Umbraco content management system.


Technical Assistance Collaborative (whose core mission focuses at the intersection of affordable housing, health care, and human services policy and systems development) called on Massachusetts Technology Corporation to relaunch, rebrand and recreate their external identity.
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