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Building a Website that Works For Your Users: Part IV

Content Marketing and A/B Testing

October 08, 2015

One of the most important components to getting your new or re-designed website "right" is knowing how to correctly market it. In Part IV of our blog series, we wrap things up by talking about a few content marketing and A/B testing tips that will help you to get it right the first time.

Building a Website that Works for Your Users: Part II

Color Theory

September 16, 2015

Picking the right colors and design for your website sounds simple, right? Wrong. Creating an accurate look and feel of your brand with your website involves everything from brand identity to psychology. But worry not, we have outlined some tips on how to apply color theory to building the right website for your users.

The (new) Anatomy of an Online Store

August 03, 2015

The evolution of internet marketing and branding have come a long way over the last 20 years. From data overload to simple, streamlined interfaces, the successful behemoths have evolved right along with it. However, former industry powerhouses, like Yahoo.com have been floundering to maintain prominence. Is it too late for these lagging companies, or can a few adjustments help them regain much needed market share?

UX and UI - there's a difference?!

July 21, 2015

Two acronyms have gained prominence with the rise of technology and designing for devices - UX and UI. So what are UX and UI? Given how these two terms are used interchangeably in almost every job posting and LinkedIn profile, it can come as a surprise that they are not the same thing. . . . . .

MTC Selected as 2015 MITX Awards Finalist

Vocoli Ideation Software Recognized for Outstanding Achievement

April 22, 2015

Massachusetts Technology Corporation (MTC) is proud to announce its idea and suggestion platform, Vocoli, has been selected as a finalist for the 19th Annual MITX Awards in the Best Work Productivity Technology category. Held annually by the Massachusetts Innovation & Technology Exchange (MITX), the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.

MTC Named Among Best Boston Developers.

March 12, 2015

It is a proud moment here at Massachusetts Technology Corporation. Last week we were named one of the top web design firms in the Boston area by the independent research firm Clutch.

The Friday Five: A Mayor's AMA and GPS Shoes

April 25, 2014

If you could ask your Mayor anything- what would it be? See what Boston residents asked Marty Walsh and learn about the potential end of Google + in this week's Friday Five.

Healthcare and Mobile

The Case for Responsive Design

April 09, 2014

Healthcare is a trillion dollar industry. From hospitals to providers, these businesses and academic communities are at the forefront of their industries. Yet they seem to trail behind when it comes to their websites and online presences. Learn more about why healthcare needs to embrace responsive design.

The Friday Five: From 3D printing to ChocoChicken

Top 5 Favorites of the Week

March 21, 2014

Long week? Well don’t worry. You haven’t missed a thing. And if you have, just check out our Friday five. We're bringing you our favorite internet finds from this week.

The Friday Five: Clickbait Banning and Historical Confusion

Our Favorites of the Week

March 14, 2014

Twitter is a whirlwind of content from an overwhelming number of sources. Each week we at MTC take a break from this constant buzz to bring you our favorite articles & news stories.

So if you haven’t noticed, we love twitter. It’s a great resource to find other peoples content and share your favorites. Here’s some of the best articles we saw this week with our adorable commentary to follow. - See more at: http://www.vocoli.com/blog/#sthash.8FqvXp3M.dpuf

What is Search Engine Optimization?

Explore what SEO means and how to utilize it for your websites.

February 24, 2014

How do you get your site to the front page of search results? Unless you’ve been under a rock, you’ve heard the term Search Engine Optimization, or SEO. SEO is the process of generating traffic from the “free,” “organic,” or “naturally” on search engines, such as Google and Bing to increase your visibility.

Some Thoughts on Flat Design

Why Simple is Better

February 24, 2014

Overly involved typography and complex graphics are a thing of the past if you want to stay up to date with the trends of web design. We’re talking about flat design here and how every UX/UI Designer and their mother are incorporating it into their latest work.

The Innovation Olympics: Sochi 2014

February 04, 2014

Every two years, the Olympics let the world witness the best and brightest athletes compete to see who is the best in their sport. However, Olympians aren’t the only ones showing off for these Winter Games.

The latest ‘wearables’ out of CES 2014

January 09, 2014

To start 2014 off with a bang, wearable technology (or ‘wearables’ as our fellow tech nerds have been calling them) is all the rage at the Consumer Electronics Show in Las Vegas this week. We had a feeling this was going to be the year of wearable tech but didn’t expect them to come in this hot. Some of these products even have a projected delivery date for the public within the year.

Best Responsive Websites in Healthcare

December 11, 2013

As I was researching for this article I noticed that Responsive Web Design was not really incorporated in the Healthcare field. Most websites I came across were information based and purely functional. However, there were some healthcare websites that were designed for all screens and had some features that we enjoyed.

 
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